Whether you’re power lifting, running track, or at football practice, every workout releases endorphins that heat up the body, which subsequently releases sweat and moisture to help keep cool. While this sweat and moisture is only natural, it can lead to unwanted discomfort that can disrupt your workout and leave you feeling fatigued. PUMP! is proud to introduce our newest collection of athletic mesh tanks and PUMP! underwear that has the added advantage of helping combat sweat and moisture, while simultaneously keeping the wearer feeling comfortable, fresh, and ready to push even harder. Our White Classic, Black Ninja, and Titan tanks, alongside our Blue Steel and Sonic underwear series are all crafted with the highest quality of micromesh and organic cotton, blended to precision to counter sweat and moisture, while offering full support, breathability, and comfort. Its athletic form and design, alongside its soft and stretch fit gives our underwear and tanks an easy movement while also providing a body contouring shape that sculpts each muscle with a relative effortlessness that will keep all eyes focused on you. Show off your greatest assets while staying cool and collected with PUMP!’s gym necessities today!
It is without doubt that the festivities have only just begun, as Toronto Pride raged and kicked off strong with its heated parties and enthusiastic and lively crowds.
Presenting the Prism Aqua event at Muzik Beach in Toronto, Canada, PUMP! has had the absolute pleasure of kicking off one of the first mega bashes of the summer.
With acclaimed DJs Micky Friedman and Eddie Martinez joined alongside our PUMP! dancers and bodybuilder model Marc Andre, the party could not get any hotter, louder, or more wild.
Previewing our Aqua Special Edition Swimwear and Prism Tanks, while simultaneously modeling some of our hottest underwear styles, Prism Aqua radiated with uninhibited fun and excitement. Both men and women joined together to celebrate in union from midday to the early evening, raving throughout the entirety of the day with electric music beats and pumped up party vibes.
Don’t fret if you missed out on the Prism Aqua event, as we are ready to raise the heat in Montreal, for the T-Dance party on Sunday August 16th, with DJ Sandy Duperval from Montreal and DJ Thiago from Brazil. So, be sure to get ready, as the party will only escalate to even hotter heights.
Be sure to follow us on our social media pages for exclusive info, party invites, and much more
With the temperatures rising, it’s undoubtable that things are about to get a lot more hot and heavy. Summer is only a few short days away and PUMP! has everything you need to make sure your junk OR that you stay(s) fresh, cool, and comfortable. These designer chosen summer picks offer the best of both worlds: fashion and practicality.
Why not look as fiery hot as the blazing sun as you rock our vivid red, yellow, and white Flash series underwear – available as briefs, boxers, jockstraps and PUMP!’s exclusive touchdown and jogger styles. Whichever cut suits you best, our Flash series is the ultimate summer staple that provides an undeniable sex appeal and sensuality, while simultaneously offering full-support thanks to its micro-mesh and cotton fabric fusion, which provides an easy breathability and overall comfort that can keep you going strong, regardless of how hot you get.
Fight the heat with PUMP!’s icy cool, baby blue and ice white Frost series underwear. Summer can get wild and sticky – and that’s not always as fun as it sounds. PUMP!’s Frost series offers briefs, boxers, jockstraps, and our exclusive touchdown and jogger styles that are not only irresistibly enticing but also crafted to withstand sweat and moisture that often leads to stickiness and overall discomfort. Its organic cotton and mesh blend only heightens its breathability, and is guaranteed to have you ready for the summer sun, and whatever it tries to throw your way.
Neon Fuel Series
Nothing screams summer like bold statement colors, such as lemon yellow, aqua blue, neon green, royal blue, and of course fiery red. Available in the boxer and jockstrap design, our Neon Fuel series underwear is crafted with a single organic cotton layer to ensure the easiest of breathability and the highest of comfort. With so many illustrious and vivid colors and styles to choose from, our Neon Fuel series is the perfect summer underwear that exudes a playful and inviting ambience that is guaranteed to make you the hit of the season.
p style=”text-align: center;”>What is your favorite summer underwear? Comment below with your favorite summer style and design and one lucky winner will win their pick to rock the summer with the utmost style and comfort, courtesy of PUMP!
CANADIAN UNDERWEAR BRAND, PUMP! UNDERWEAR, CREATE SPORT-INSPIRED STYLES THAT WORK SEAMLESSLY FROM THE GYM TO THE STREET.
With the use of bright and bold colours, an exclamation mark in the logo and a chunky 50mm waistband that you can’t miss, it’s clear to see that a wearer of Pump! means business.
Not only is the underwear stylish but it is also functional; using light-weight (yet strong) materials such as mesh to ensure the underwear is both breathable and flexible. Pump! Underwear is for an active man.
The use of elastane amongst the cotton also makes sure that the underwear is more supportive, making these garments ideal for runners and gym-goers alike. The solid stretch-cotton pouch promises comfort with a softer feel to those key areas, while staying supportive with sporty tailoring and clean lines.
As well as being a great match for gym-goers, Pump! are also bang-on trend. Clean whites are a huge trend this season, appearing on catwalks around the world. New York catwalks for example:
Image credit: Fashion Beans
So to follow this trend and keep your underwear as clean as your outfits, we highly recommend these Pump! Underwear bright whites:
The PUMP! Frost line includes a brief and a jogger in what could be the brand’s most gently-styled design to-date. They use a mellow color contrast that’s a little winter-y, but even then still bright enough for summer. But because this is PUMP!, that subdued attitude still simmers (or shivers?) with athleticism.
The boxers also provide a graceful, classic look to the man in them. The white gives off a masculine Grace Kelly vibe, if that’s even a thing. And we definitely appreciate how it shows off our junk – both in the trunk and otherwise.
Light blue cotton and white mesh give both underwear styles a soft appearance. Similar to some other PUMP! joggers, the Frost Jogger ($32) has its mesh panels on the legs. This gives PUMP! joggers a great feeling of breathability and a fit that is noticeably light. It’s easy to wear and easy on the eyes. It lets your boys breathe and provides a nice amount of stretch, so you can move any way you desire – in the gym, on the job, or at home.
The Frost Brief ($28) is just as breathable, and a little more sexy. The brief cut leaves the wearer more exposed, and the mesh pouch is as provocative as it is comfortable. Both the Frost Brief and Frost Jogger use the blue cotton for their backside coverage.
The PUMP! Frost line is available in sizes S-XL.
Does your summer style usually get brighter, more colorful, or both? Let us know in the comments below.