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Jockstraps Archives - PUMP! Underwear



Jock straps are becoming increasingly widespread as fashion garments and as a more comfortable, supportive alternative to typical underwear – but what is the history of the jockstrap? Modern jock straps may often go down the sexier route but the origins of the jock aren’t quite as glamorous

History of the Jockstrap - PUMP!'s range

As you’ve probably guessed, the history of the jockstrap started in the world of sport. More specifically – cyclists who were having a rough time on the cobbled streets of Boston, MA. Too much jostling and .. well you can imagine. The jock strap was designed by the company BIKE in 1874 as an “athletic supporter” that would protect the cyclists’ goolies as they cycled about. Hence the name ‘BIKE’ which, if you’ve seen it on a modern jock, may well have you thinking the wrong thing…

1941 Jockstrap Ad

In fact you may assume that the word ‘jock strap’ is just something that an American ‘jock’ straps himself into… But it comes from the original name of the garment as a ‘jockey strap’ – not for a jockey on a horse,but a ‘jockey’ on a bike, or a deliveryman. In fact, the word ‘jock’ meaning ‘athlete’ comes from the fact they wear jock straps! Phew. Love a bit of etymology.

Wider usage of the jock strap came in 1927 when a Canadian company added a hard cup to give athletes protection against stray hockey pucks and studded boots. And since then it’s been a staple for North American ‘jocks’, without ever gaining quite as much popularity in Europe.

History of the Jockstrap - sporting roots

You may not be aware but there are a number of types of athletic jocks – from swimmer jocks designed to protect a swimmer’s modesty under his trunks to the traditional thick-banded athlete’s jockstrap. For hockey you can get ones with garter hooks to attach your socks to and super-protective ones for the unenviable job as goalie… The mind boggles.

For men with good taste in style and modern living, PUMP! is your new source for information, news and commentary on issues that interest you the most.


We at PUMP! aim to provide you, our valued customers, with more than just high quality men’s wear. We are an innovative company that adds value to the lives of our clientele, and we want to show our appreciation to the community of men that help set PUMP! apart as a distinct brand of high performance clothing. Our latest effort in returning value to our customers takes form in an online magazine that provides:

  • Opportunities for you to voice your thoughts and opinions
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Not just another blog: We aim to engage

Are you tired of the seemingly endless number of “top ten lists” and boring articles that re-post basic information you already know? You are not alone. This is why our lifestyle guide aims to break away from mediocrity and provide the quality content that you expect from prominent men’s lifestyle magazines.


Here at Pump!, our online magazine will not waste your time by posting more of the same-old junk bounced around the internet. We uphold the same values we have for our clothing and we will supply written content that is of quality, original and offers new perspectives on topics men want to know about. Without question, our main goal is to ensure that our readers are engaged by the content we choose to publish.


You are part of our community

More than just a source of information, we at PUMP! will use our online magazine as a platform to develop deeper connections with our customers. You deserve to be more than just a faceless consumer; we want you to join our digital community and contribute to the development of PUMP! clothing and our company’s long-term vision. We encourage our readers to use this online platform to share with us your thoughts and your opinions on PUMP!. Your comments matter and will help us in providing the best in service to you.


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What to expect this season from PUMP!’s online magazine


For our first season, we will cover a range of subjects, including:

  • PUMP!’s fifth anniversary
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  • Simple ways to improve your eating habits and your workout diet;
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We have big dreams for PUMP! and you are an essential component of that vision. We look forward to teaming up with you, our valued members of the PUMP! community. Come peruse our content for the fall season and join in the excitement as we inaugurate our magazine.

Bryant Wood in PUMP! Fever Jock


Bryant Wood in PUMP! Fever Jock

The Fever Jock will bring up the heat with its dramatic red color, while keeping you cool and fresh on the field with its breathable mesh. You’ll love the way this jock feels under your clothes and you’ll love the way it makes your butt look.